Rivanta is a premium real estate developer in GIFT City. Recently, it unveiled an exclusive residential project for catering to high-income investors and professionals who want to live a luxurious life in the first worldwide financial hub of India. To ensure the success of this grand project, our agency developed a full-funnel and all-inclusive marketing strategy that integrated high-impact offline presence with sharp digital performance.
The case study of Rivanta tells a lot about the challenges its faced and some remarkable among them are
As Rivanta was suffering from a diminished digital presence, it was invisible to its potential customers. It also resulted in it losing its competitive edge. As a result, it suffered a lot of negative consequences like lessened customer trust, long-term stagnation of business, and declined sales.
Rivanta also lacked a responsive website and it alienated it from many potential customers. It also damaged his brand reputation besides lowering its search engine rankings.
The growth story of Rivanta also says that it was unable to use the potential of social media to the fullest. Due to this, its social media profiles were viewed to be outdated, untrustworthy, or irrelevant.
One of the major problems that Rivanta faced was that its premium story wasn’t popular. Hence, its services weren’t achieving the aspirational and high-end reputation that was required to justify its escalated price point.
It makes sense to go through the success story of Rivanta to know how it lacked strong visibility, and how it affected the trust of its customers and lessened its brand awareness. The poor visibility of Rivanta also hampered its profitability, growth, and reputation.
The case study of Rivanta tells a lot about the challenges its faced and some remarkable among them are
We began with a strong digital presence by designing a modern, responsive website and dedicated landing pages tailored to lead generation. These were optimized with clear CTAs, strong visuals, and persuasive copy to capture interest and drive inquiries.
We started our work by strengthening the digital footprint of Rivanta. We also crafted a responsive and modern website with dedicated landing pages that were optimized for lead generation.
We used social media to work as the storytelling engine of our campaign. Additionally, we used a mixture of paid promotions and organic narratives on popular social media platforms, including Facebook and Instagram.
SocialSail extended its contribution and shifted its focus to translate the premium story of Rivanta into TV campaigns so that local audiences could get access to it.
To support the launch of Rivanta, SocialSail crafted a full-funnel marketing strategy blending digital and offline media for maximum reach and impact. The outcomes were magnificent, fruitful, and powerful, as we could witness an upsurge in qualified leads and strong visibility that put Rivanta as an eminent premium offering in GIFT City.
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